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Ferenc Gál, Global Marketing Lead at Lanas Healthcare Technology

About

Marketing leader in healthcare technology.

Global Marketing Lead at Lanas Healthcare Technology, based in Dublin, Ireland.

My story

I am a marketing leader with more than a decade of experience building and executing multi-market B2B and B2C programmes across Europe, APAC, and the Americas. My career has taken me through technology, aviation, financial services, healthcare, and the public sector, including Fortune 500 technology companies, national carriers, and large hospital groups.

Along the way I spent an award-winning chapter in talent attraction and employer branding at Cpl in Ireland, where I was recognised in the Business & Finance CMO 100 three years running and won Best in Recruitment at the Spider Awards.

Today I lead global marketing at Lanas Healthcare Technology, where I am building an AI-native marketing function in one of the world's most important industries. This site is where I write about what I learn: healthtech marketing, AI in marketing, and marketing leadership. The views here are my own.

Core Expertise

  • B2B Marketing Strategy
  • Healthtech Go-to-Market
  • AI-Powered Marketing Operations
  • Brand & Positioning
  • Demand Generation & Growth
  • Marketing Team Leadership

Career Highlights

A career built on measurable outcomes.

A few results from previous roles across technology, consulting, and the public sector. They shaped how I approach marketing leadership today.

From inconsistent leads to
71.5%
YoY Lead Growth

Generated 340+ marketing-sourced, high-intent client leads through omnichannel marketing strategies for a large B2B services organisation.

B2B Services
From overspending to
28%
Reduction in Media Costs

Developed and executed a multi-market B2C & B2B programme for a large technology company across EMEA, APAC, and the Americas, delivering growth whilst reducing costs.

Technology
From zero pipeline to
15%
Growth in 3 Months

Built and scaled an EMEA B2B acquisition programme for a large technology company through integrated digital marketing and precise audience targeting.

Technology
From stagnant pipelines to
85%
YoY Growth in Applications

Led marketing strategy for a large public sector organisation in an earlier chapter of my career, delivering significant growth through integrated digital campaigns and authentic video storytelling.

Public Sector
From low brand visibility to
50%
Increase in Applications

Developed a localised brand story and optimised review-platform presence for a large aviation organisation, resulting in significant brand amplification.

Aviation
From blind spots to clarity across
8
Marketing Audits Delivered

Conducted comprehensive marketing audits for leading private and public sector organisations, identifying gaps and delivering actionable recommendations across people, process, and technology.

Cross-Industry

Next

Read my writing, or get in touch.

The best way to get to know how I think is the blog. And if you would like me to contribute to your event or podcast, I would love to hear from you.

Read the Blog Get in Touch