37% of Companies Will Replace Workers With AI by 2026. Should Yours?
Companies racing to replace workers with AI face a hidden cost: talent flight. The data shows a smarter path forward for leaders who want to win both ways.
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Thoughts on marketing, AI, and healthcare technology.
Articles and perspectives on healthtech marketing, AI in marketing, and marketing leadership. Written by me, from the work itself.
New articles on healthtech marketing, AI in marketing, and marketing leadership are in the works. In the meantime, follow me on LinkedIn for regular insights.
From the archive
Earlier writing from my years in talent attraction and employer branding, kept here for reference.
How to Attract Passive Candidates: A Complete Guide for 2026
70% of talent is not job hunting. Companies that master passive recruiting fill roles faster and see 40% less turnover. Here is how to build your pipeline.
Read the full article →Employer Branding in Ireland: How to Attract Top Talent in 2026
Competition for talent is fierce in Ireland. Strong employer branding cuts costs 50% and turnover 28%. Here is how to build one that works.
Read the full article →How to Improve Candidate Experience with Free Tools in 2026
92% of candidates abandon your application process. Free tools like Microsoft Clarity, Hotjar, and Google Analytics can show you exactly where and why.
Read the full article →How to Reduce Cost Per Hire: The Employer Branding Playbook
Most recruitment budgets bleed money on job boards and agencies. The companies spending least per hire invest in one thing first: their employer brand.
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