Employer Branding
Bringing your employer brand to life through integrated recruitment marketing programmes that attract the right talent. From creative campaigns to content production, we help you tell your employer story.
Discuss Your NeedsAn employer brand or EVP document is just the starting point. The real work is bringing it to life in ways that resonate with your target talent audiences. Strategy without activation is just words on paper.
Effective activation requires translating EVP pillars into compelling stories, creating content that cuts through the noise, and delivering consistent experiences across every touchpoint. It requires both creative excellence and operational discipline.
Many organisations struggle with activation because they lack the creative resources, channel expertise, or internal capacity to execute effectively. We help bridge this gap, providing strategic guidance and hands-on support.
Developing campaign concepts that bring your EVP to life and differentiate you in the talent market.
Creating authentic content that showcases your employer brand through employee stories and experiences.
Ensuring your careers site effectively communicates your employer brand and converts visitors to applicants.
Building your employer brand presence across social platforms where your target talent spends time.
Empowering employees to become authentic ambassadors for your employer brand.
Integrated campaigns across channels to build awareness and drive applications for priority roles.
We ensure activation efforts are grounded in your EVP, aligned with business priorities, and targeted at the right talent audiences.
We develop campaign concepts and content approaches that bring your employer brand to life in distinctive, authentic ways.
We create high-quality content through our in-house multimedia studio and trusted production partners.
We execute across relevant channels, from careers sites and social media to job advertising and events.
We continuously measure, learn, and optimise to improve performance and demonstrate ROI.
Comprehensive plan covering channels, content, campaigns, and measurement.
Campaign visuals, video content, photography, and written content.
Bank of reusable content assets including employee stories, culture content, and role-specific material.
End-to-end campaign management across your priority channels.
Regular reporting on activation performance against defined KPIs.
Documentation enabling your team to maintain and extend activation efforts.
Activation often works alongside these services:
Employer brand activation is bringing your employer brand and EVP to life through tangible expressions: campaigns, content, experiences, and touchpoints that communicate your employer brand to target audiences. It bridges the gap between strategy and execution.
Activation typically includes: creative campaign development, content strategy and production, careers site design and optimisation, social media programmes, employee advocacy initiatives, recruitment advertising, and candidate experience design.
Initial activation programmes typically take 3-6 months to develop and launch, depending on scope. This includes creative development, content production, and channel setup. Ongoing activation is a continuous process of content creation, campaign execution, and optimisation.
A defined EVP provides the foundation for effective activation, ensuring consistent messaging and authentic storytelling. However, organisations can begin activation with existing brand elements while EVP work is in progress, using insights from activation to inform EVP development.
Success metrics include: employer brand awareness and consideration, content engagement and reach, careers site traffic and conversion, application volume and quality, social media growth and engagement, employee advocacy participation, and ultimately impact on hiring outcomes.
Let's discuss how this service can help your organisation achieve its talent goals.
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