Employer Branding
Comprehensive evaluation of your employer brand across internal and external touchpoints. Understand how you are perceived as an employer and identify opportunities to strengthen your position.
Discuss Your NeedsYour employer brand exists whether you manage it or not. It lives in Glassdoor reviews, candidate conversations, and the stories your employees tell. Understanding this perception is the first step to influencing it.
Many organisations have a gap between their intended employer brand and how they are actually experienced. They invest in employer branding initiatives without understanding where they are starting from or what specific issues need addressing.
An assessment provides an objective baseline, identifies specific gaps and opportunities, and creates alignment among leadership about priorities. It ensures your employer brand investments address real issues rather than assumed ones.
How employees experience and perceive your employer brand.
How candidates and the talent market perceive you.
How you compare to talent competitors.
How your employer brand is communicated.
We begin with leadership interviews to understand business context, hiring challenges, and strategic priorities. This shapes the assessment scope and ensures relevance.
We gather employee perspectives through surveys, focus groups, and analysis of existing engagement data. This reveals the lived experience of your employer brand.
We assess external perception through candidate surveys, review analysis, social listening, and competitive benchmarking.
We identify gaps between intended and perceived employer brand, between internal and external perception, and between you and your competitors.
We deliver prioritised recommendations addressing gaps, building on strengths, and positioning you more effectively against competitors.
Concise overview of key findings and priority recommendations for leadership.
Visual representation of how different audiences perceive your employer brand attributes.
Detailed analysis of gaps between intended brand, internal experience, and external perception.
Positioning analysis showing your employer brand relative to talent competitors.
Prioritised action plan with quick wins and strategic initiatives.
Interactive session to present findings and align leadership on next steps.
Assessments often lead to these follow-on services:
An employer brand assessment is a comprehensive evaluation of how your organisation is perceived as an employer by both internal (employees) and external (candidates) audiences. It identifies gaps between your intended employer brand and how it is actually experienced.
A recruitment marketing audit focuses on channels, content, and tactical execution. An employer brand assessment goes deeper into perception, culture, and EVP alignment. It examines what you stand for as an employer and whether that resonates authentically with your audiences.
Methods include: employee surveys and focus groups, candidate perception research, stakeholder interviews, Glassdoor and review analysis, social listening, competitor benchmarking, and analysis of internal communications and culture artefacts.
A comprehensive assessment typically takes 6-8 weeks, including employee and candidate research, stakeholder interviews, data analysis, and report development. Simpler assessments focused on specific aspects can be completed in 3-4 weeks.
Key triggers include: before developing or refreshing your EVP, during mergers or acquisitions, when experiencing significant culture changes, before major hiring initiatives, when employee engagement or retention declines, or when external perception does not match internal reality.
Let's discuss how this service can help your organisation achieve its talent goals.
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