Recruitment Marketing

Outsourced Recruitment Marketing

Dedicated recruitment marketing expertise embedded within your organisation on a fractional basis. Get the strategic and hands-on support you need without full-time overhead.

Discuss Your Needs

Why Outsource Recruitment Marketing?

Many organisations recognise they need dedicated recruitment marketing capability but cannot justify a full-time hire. Volume may not support it, budget constraints exist, or the skills required are difficult to find and retain.

Outsourced recruitment marketing solves this challenge. You gain access to experienced expertise on a flexible basis, scaling up during hiring surges and scaling down during quieter periods. You get strategic guidance alongside hands-on execution, without the overhead of a permanent headcount.

This model is particularly effective for organisations in growth phases, those launching new employer brands, or companies with seasonal hiring patterns that make permanent recruitment marketing roles impractical.

What Is Included

Strategy and Planning

  • Recruitment marketing strategy development
  • Campaign planning and calendar management
  • Channel strategy and media planning
  • Budget allocation and optimisation
  • KPI definition and tracking setup

Campaign Execution

  • Job advertising and programmatic media
  • Social media campaign management
  • Paid search and display advertising
  • Email marketing for talent pools
  • Event promotion and coordination

Content Creation

  • Employee stories and testimonials
  • Job description optimisation
  • Careers site content updates
  • Social media content calendar
  • Blog and thought leadership content

Brand Management

  • Glassdoor response and optimisation
  • Indeed company page management
  • LinkedIn company page content
  • Employer brand consistency review
  • Review monitoring and response

Analytics and Reporting

  • Campaign performance tracking
  • Source of hire analysis
  • Cost-per-hire reporting
  • Monthly performance dashboards
  • Optimisation recommendations

Stakeholder Support

  • Hiring manager consultation
  • Talent acquisition team support
  • Agency and vendor coordination
  • Leadership reporting and updates
  • Cross-functional collaboration

Engagement Models

Steady State

1-2 days per week

Ongoing recruitment marketing support for organisations with consistent hiring needs. Ideal for maintaining employer brand presence, managing always-on campaigns, and providing strategic guidance.

  • Regular campaign management
  • Content calendar execution
  • Monthly reporting
  • Stakeholder communication

Project Based

Flexible duration

Defined scope engagements for specific initiatives such as careers site launches, employer brand campaigns, or hiring event support. Clear deliverables and timelines.

  • Scoped deliverables
  • Fixed timeline
  • Project management
  • Knowledge transfer

How We Work Together

1

Discovery and Scoping

We assess your current recruitment marketing maturity, hiring plans, and specific needs to design an engagement model that fits your organisation.

2

Onboarding

We integrate with your team, gain access to systems, understand processes, and build relationships with key stakeholders. Typically 2-3 weeks.

3

Strategy Development

We develop a recruitment marketing plan aligned with your hiring objectives, employer brand, and budget. This provides the roadmap for ongoing execution.

4

Ongoing Execution

We execute against the plan, managing campaigns, creating content, and optimising performance. Regular check-ins ensure alignment and allow for agile adjustments.

5

Reporting and Optimisation

Monthly reporting provides visibility into performance. We continuously optimise based on data, reallocating budget and adjusting tactics to improve results.

Who This Service Suits

  • Growing organisations that need recruitment marketing capability but cannot justify a full-time hire
  • Companies with variable hiring that experience peaks and troughs throughout the year
  • Organisations building capability that want expert guidance while developing internal skills
  • Teams launching initiatives such as new employer brands, careers sites, or major hiring campaigns
  • HR and TA teams that lack marketing expertise and need specialist support
  • Budget-conscious organisations that want senior expertise at a fraction of full-time cost

Frequently Asked Questions

What is outsourced recruitment marketing?

Outsourced recruitment marketing provides dedicated expertise on a fractional or part-time basis. You gain access to experienced support for strategy, campaign execution, content creation, and performance optimisation without hiring full-time.

How many days per week do you typically work with clients?

Engagements typically range from 1-3 days per week depending on hiring volume and recruitment marketing maturity. We design engagement models around your specific needs.

What activities are included?

Activities typically include campaign strategy, job advertising, social media management, careers site content, Glassdoor and Indeed management, performance reporting, and stakeholder communication.

How do you integrate with our existing team?

We embed within your organisation, attending meetings, using your systems, and collaborating directly with HR, talent acquisition, and hiring managers as an extension of your team.

What is the minimum engagement period?

We recommend a minimum 3-month initial engagement for onboarding, strategy development, and meaningful campaign execution. After this, engagements continue on a rolling monthly basis.

Ready to get started?

Let's discuss how this service can help your organisation achieve its talent goals.

Get in Touch