Recruitment Marketing
A comprehensive evaluation of your recruitment marketing efforts, identifying gaps, benchmarking against competitors, and providing actionable recommendations to improve your talent attraction.
Discuss Your NeedsA recruitment marketing audit provides an objective, data-driven assessment of how effectively your organisation attracts talent. It examines every touchpoint where candidates interact with your employer brand, from initial awareness through to application and beyond.
The audit reveals disconnects between your intended employer brand and how candidates actually experience it. It identifies quick wins that can improve results immediately, alongside strategic opportunities that require longer-term investment.
Most organisations have blind spots in their recruitment marketing. Internal teams are too close to the process to see friction points that candidates encounter daily. An external audit brings fresh perspective and industry benchmarks that internal reviews simply cannot provide.
We begin with stakeholder interviews to understand your hiring challenges, target audiences, and business objectives. This shapes the audit scope and ensures findings are relevant to your specific context.
We collect quantitative data from your ATS, careers site analytics, and recruitment marketing platforms. This provides an objective baseline for measuring current performance.
We evaluate your candidate experience end-to-end, from initial search through application. This includes mobile testing, accessibility review, and friction point identification.
We benchmark your recruitment marketing against 5-8 talent competitors, identifying best practices and differentiation opportunities in your market.
We deliver a comprehensive report with prioritised recommendations, including quick wins, medium-term improvements, and strategic initiatives with estimated impact and investment levels.
A concise overview of key findings and priority recommendations for leadership stakeholders.
Comprehensive analysis across all audit areas with evidence, benchmarks, and specific recommendations.
A phased implementation plan with quick wins, medium-term projects, and strategic initiatives.
Interactive session to walk through findings, answer questions, and align stakeholders on next steps.
A recruitment marketing audit is valuable for organisations experiencing:
Following an audit, organisations often engage with these complementary services:
A recruitment marketing audit is a comprehensive evaluation of your talent attraction efforts, including your careers site, job advertisements, social media presence, employer brand messaging, and candidate experience. It identifies gaps, benchmarks against competitors, and provides actionable recommendations for improvement.
A typical recruitment marketing audit takes 3-4 weeks from kickoff to final report delivery. This includes stakeholder interviews, data gathering, competitor analysis, candidate journey mapping, and the development of prioritised recommendations.
A comprehensive audit includes: careers site UX and content review, job advertisement analysis, social media footprint assessment, Glassdoor and Indeed presence evaluation, candidate journey mapping, competitor benchmarking, and a prioritised recommendations report with quick wins and strategic initiatives.
Investment varies based on scope and organisation size. A focused audit for a single business unit typically starts from EUR 5,000, while enterprise-wide audits covering multiple geographies and business lines range from EUR 15,000-30,000. Contact us for a tailored quote.
Organisations should consider an audit when experiencing high cost-per-hire, low application volumes, poor quality candidates, high offer rejection rates, or when planning significant hiring initiatives. Companies undergoing employer brand refreshes or careers site redesigns also benefit from an objective baseline assessment.
Let's discuss how this service can help your organisation achieve its talent goals.
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